/* /system/ — "One Connected System" visual explainer. Builds on ../assets/site.css
   (tokens, bands, buttons, header, phases, proof, accounts, footer). Fixed light/dark
   bands like the main LP: every band paints its own background, no theme flip. */

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.site-header .hdr-r { display: flex; align-items: center; gap: 14px; }
.back-link { color: var(--on-dark-2); font-size: 0.88rem; font-weight: 600; text-decoration: none; white-space: nowrap; }
.back-link:hover { color: var(--cream); text-decoration: underline; }
@media (max-width: 420px) { .back-link .long { display: none; } }
.tag-illus { display: inline-block; font-size: 0.68rem; font-weight: 700; letter-spacing: 0.07em; text-transform: uppercase; padding: 3px 8px; border-radius: 999px; border: 1px dashed currentColor; opacity: 0.85; white-space: nowrap; }

/* ---------- hero ---------- */
.sys-hero { padding: 40px 0 56px; }
@media (min-width: 900px) { .sys-hero { padding: 72px 0 88px; } }
.sys-hero .head { max-width: 860px; }
.sys-hero h1 { color: var(--cream); }
.sys-hero .lede { color: var(--on-dark-2); margin-top: 18px; max-width: 720px; }
.sys-hero .lede b { color: var(--cream); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px 20px; align-items: center; margin-top: 24px; }
.hero-actions .txt { color: var(--gold); font-weight: 700; text-decoration: none; }
.hero-actions .txt:hover { text-decoration: underline; }
.sysmap-wrap { margin-top: 36px; position: relative; }
.sysmap { display: block; width: 100%; height: auto; overflow: visible; }
.sysmap--wide { display: none; }
@media (min-width: 860px) { .sysmap--wide { display: block; } .sysmap--narrow { display: none; } }
.sysmap-cap { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 14px; font-size: 0.85rem; color: var(--on-dark-2); }

/* SVG text + shapes (shared by every diagram) */
.sv-t { font-family: var(--cond); font-weight: 800; text-transform: uppercase; fill: var(--cream); }
.sv-s { font-family: var(--sans); font-weight: 600; fill: var(--gold); }
.sv-k { font-family: var(--sans); font-weight: 600; fill: #fff; }
.sv-ink { font-family: var(--sans); font-weight: 700; fill: var(--ink); }
.sv-ink2 { font-family: var(--sans); font-weight: 600; fill: var(--ink-2); }
.sv-cond-ink { font-family: var(--cond); font-weight: 800; text-transform: uppercase; fill: var(--ink); }
.n-bg { fill: var(--charcoal-2); stroke: rgba(249, 241, 222, 0.18); stroke-width: 1.5; }
.n-ic-bg { fill: var(--orange); }
.n-ic { color: #fff; }
.hub-bg { fill: var(--orange); }
.dash-bg { fill: #fff; }
.dash-top { fill: #eef0ee; }
.wire { fill: none; stroke: rgba(229, 89, 51, 0.45); stroke-width: 2; stroke-dasharray: 5 6; }
.pulse { fill: none; stroke: var(--gold); stroke-width: 4; stroke-linecap: round; stroke-dasharray: 5 95; stroke-dashoffset: 100; animation: pulse 2.6s linear infinite; animation-delay: var(--d, 0s); }
@keyframes pulse { to { stroke-dashoffset: 0; } }
.hub-ring { fill: none; stroke: var(--orange); stroke-width: 2; opacity: 0; transform-box: fill-box; transform-origin: center; animation: ring 3s ease-out infinite; }
@keyframes ring { 0% { opacity: 0.55; transform: scale(1); } 100% { opacity: 0; transform: scale(1.12); } }
.bar-grow { transform-box: fill-box; transform-origin: left center; animation: barGrow 1.4s cubic-bezier(.2,.8,.2,1) both; animation-delay: var(--d, 0s); }
@keyframes barGrow { from { transform: scaleX(0); } }
.node-in { animation: nodeIn 0.7s ease both; animation-delay: var(--d, 0s); }
@keyframes nodeIn { from { opacity: 0; transform: translateY(8px); } }
.sysmap .node-in { transform-box: fill-box; }

/* ---------- problem ---------- */
.prob-grid { display: grid; gap: 36px; }
@media (min-width: 960px) { .prob-grid { grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: 56px; align-items: center; } }
.prob-copy p { font-size: 1.08rem; }
.prob-copy .punch { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.5rem; line-height: 1.06; color: var(--ink); margin-top: 22px; }
.vendors { position: relative; }
.vendor-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 26px 22px; position: relative; z-index: 1; }
.vcard { background: #fff; border: 1px solid var(--line-light); border-radius: 10px; padding: 12px; box-shadow: 0 14px 30px -20px rgba(32, 37, 38, 0.5); animation: drift 6s ease-in-out infinite; animation-delay: var(--d, 0s); }
.vcard:nth-child(odd) { rotate: -1.2deg; }
.vcard:nth-child(even) { rotate: 1deg; }
@keyframes drift { 50% { transform: translateY(-5px); } }
.vcard .vh { display: flex; justify-content: space-between; align-items: center; gap: 6px; }
.vcard .who { font-size: 0.72rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--green-text); }
.vcard .ch { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.15rem; line-height: 1.05; margin: 4px 0 8px; }
.vcard .own { display: flex; flex-wrap: wrap; gap: 4px; margin-bottom: 8px; }
.vcard .own span { font-size: 0.66rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.04em; padding: 2px 6px; border-radius: 4px; background: var(--body-cream); border: 1px solid var(--line-light); color: var(--ink-2); }
.vcard .rep { font-size: 0.82rem; border-top: 1px dashed var(--line-light); padding-top: 8px; display: grid; gap: 3px; }
.vcard .rep .up { color: var(--good); font-weight: 700; }
.vcard .rep .q { color: var(--orange-ink); font-weight: 700; }
.vcard .lock { width: 16px; height: 16px; color: var(--ink-2); flex: none; }
.brk { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 0; overflow: visible; }
.brk path { fill: none; stroke: var(--orange-ink); stroke-width: 2; stroke-dasharray: 4 5; opacity: 0.55; }
.brk .x { stroke: var(--orange-ink); stroke-width: 2.6; stroke-linecap: round; opacity: 1; stroke-dasharray: none; }
.qbox { margin-top: 26px; background: var(--charcoal); color: var(--cream); border-radius: 10px; padding: 14px 16px; display: grid; grid-template-columns: auto 1fr; gap: 6px 14px; align-items: center; }
.qbox .big-q { grid-row: span 2; width: 52px; height: 52px; border-radius: 50%; background: var(--orange); display: grid; place-items: center; font-family: var(--cond); font-weight: 800; font-size: 2rem; color: #fff; animation: qpulse 2.4s ease-in-out infinite; }
@keyframes qpulse { 50% { box-shadow: 0 0 0 10px rgba(229, 89, 51, 0.18); } }
.qbox .t { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.25rem; line-height: 1.05; }
.qbox .s { font-size: 0.85rem; color: var(--on-dark-2); }
.no-one { display: flex; align-items: center; gap: 10px; margin-top: 12px; font-size: 0.88rem; font-weight: 600; color: var(--orange-ink); }
.no-one::before { content: ""; width: 10px; height: 10px; border-radius: 50%; background: var(--orange-ink); flex: none; }

/* ---------- channel deep dives ---------- */
.chan-nav { position: sticky; top: 64px; z-index: 20; background: var(--light); border-bottom: 1px solid var(--line-light); }
.chan-nav .wrap { display: flex; gap: 8px; overflow-x: auto; padding-top: 10px; padding-bottom: 10px; scrollbar-width: none; }
.chan-nav .wrap::-webkit-scrollbar { display: none; }
.chan-nav a { flex: none; display: inline-flex; align-items: center; gap: 6px; text-decoration: none; font-weight: 700; font-size: 0.84rem; padding: 7px 12px; border-radius: 999px; border: 1px solid var(--line-light); background: #fff; color: var(--ink); white-space: nowrap; }
.chan-nav a svg { width: 15px; height: 15px; color: var(--orange-ink); }
.chan-nav a.on { background: var(--charcoal); color: var(--cream); border-color: var(--charcoal); }
.chan-nav a.on svg { color: var(--orange); }
.dives-head { padding-top: 56px; }
@media (min-width: 900px) { .dives-head { padding-top: 88px; } }
.dive { padding: 44px 0; border-top: 1px solid var(--line-light); scroll-margin-top: 120px; }
.dive:first-of-type { border-top: 0; }
@media (min-width: 960px) { .dive { padding: 72px 0; } }
.dive-grid { display: grid; gap: 28px; }
@media (min-width: 960px) {
  .dive-grid { grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: 56px; align-items: center; }
  .dive:nth-of-type(even) .dive-copy { order: 2; }
}
.dive-label { display: flex; align-items: center; gap: 10px; margin-bottom: 10px; }
.dive-label .ic { width: 40px; height: 40px; border-radius: 10px; background: var(--charcoal); display: grid; place-items: center; flex: none; }
.dive-label .ic svg { width: 22px; height: 22px; color: var(--orange); }
.dive-label .nm { font-size: 0.82rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.08em; color: var(--orange-ink); }
.dive h3 { font-size: clamp(2rem, 6.4vw, 3rem); line-height: 0.98; }
.dive .desc { margin-top: 14px; font-size: 1.05rem; color: var(--ink-2); }
.wwd { margin-top: 18px; }
.wwd .t { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.05rem; letter-spacing: 0.03em; margin-bottom: 8px; }
.wwd ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 7px; }
@media (min-width: 560px) and (max-width: 959px) { .wwd ul { grid-template-columns: 1fr 1fr; } }
.wwd li { display: grid; grid-template-columns: 22px 1fr; gap: 8px; font-size: 0.95rem; line-height: 1.4; }
.wwd li::before { content: ""; width: 18px; height: 18px; margin-top: 1px; border-radius: 50%; background: var(--orange) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3 3 7-7' fill='none' stroke='white' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/13px no-repeat; }
.proof-chip { margin-top: 20px; display: grid; grid-template-columns: auto 1fr; gap: 12px; align-items: center; background: #fff; border: 1px solid var(--line-light); border-left: 4px solid var(--gold); border-radius: 8px; padding: 12px 14px; }
.proof-chip .lg { width: 64px; height: 40px; display: grid; place-items: center; }
.proof-chip .lg img { max-width: 64px; max-height: 40px; width: auto; object-fit: contain; }
.proof-chip .lg .wm { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 0.78rem; line-height: 1; color: #1d4f91; text-align: center; }
.proof-chip .st { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.15rem; line-height: 1.05; color: var(--orange-ink); }
.proof-chip p { margin: 2px 0 0; font-size: 0.86rem; color: var(--ink-2); line-height: 1.4; }
.proof-chip + .proof-chip { margin-top: 10px; }

/* mock frame (shared) */
.mock { background: #fff; border-radius: 14px; box-shadow: 0 30px 60px -30px rgba(32, 37, 38, 0.55), 0 0 0 1px var(--line-light); overflow: hidden; color: var(--ink); }
.mock-bar { display: flex; align-items: center; gap: 10px; padding: 9px 12px; background: #eef0ee; border-bottom: 1px solid #dfe3e0; font-size: 0.76rem; color: var(--ink-2); }
.mock-bar .dots { display: flex; gap: 5px; }
.mock-bar .dots i { width: 9px; height: 9px; border-radius: 50%; background: #c9cfcb; display: block; }
.mock-bar .u { flex: 1; min-width: 0; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.mock-body { padding: 14px; }
@media (min-width: 700px) { .mock-body { padding: 20px; } }
.mock-sub { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; color: var(--green-text); margin: 0 0 8px; display: flex; justify-content: space-between; gap: 8px; align-items: center; }
.g-search { display: flex; align-items: center; gap: 10px; border: 1px solid #dfe1e5; border-radius: 999px; padding: 9px 14px; font-size: 0.9rem; box-shadow: 0 1px 6px rgba(32, 33, 36, 0.12); margin-bottom: 12px; }
.g-search svg { width: 16px; height: 16px; flex: none; color: #5f6368; }
.g-search .caret { display: inline-block; width: 1.5px; height: 1em; background: var(--ink); vertical-align: -2px; margin-left: 1px; animation: blink 1s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.g-spon { font-size: 0.74rem; font-weight: 700; color: #202124; margin-bottom: 6px; }

/* LSA */
.lsa-cards { display: grid; gap: 8px; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.lsa-card { border: 1px solid #dadce0; border-radius: 10px; padding: 9px; font-size: 0.74rem; line-height: 1.3; }
.lsa-card .n { font-weight: 700; font-size: 0.82rem; color: #1a0dab; }
.lsa-card .gg { display: inline-flex; align-items: center; gap: 3px; color: #188038; font-weight: 700; margin-top: 4px; font-size: 0.68rem; }
.lsa-card .gg svg { width: 12px; height: 12px; }
.lsa-card .call { margin-top: 7px; display: block; text-align: center; border-radius: 999px; padding: 4px 0; font-weight: 700; background: #e8f0fe; color: #1a56c4; font-size: 0.72rem; }
.lsa-card.you { border: 2px solid var(--orange); background: #fff8f4; }
.lsa-card.you .call { background: var(--orange); color: #fff; }
.lsa-card.dim { opacity: 0.55; }
.ppl { display: inline-flex; gap: 6px; align-items: center; font-size: 0.72rem; font-weight: 700; color: var(--good); background: #eaf5ef; border-radius: 999px; padding: 3px 9px; }
.leads { margin-top: 14px; display: grid; gap: 7px; }
.lead { display: grid; grid-template-columns: 30px minmax(0, 1fr) auto; gap: 10px; align-items: center; border: 1px solid #eceee9; border-radius: 8px; padding: 8px 10px; font-size: 0.82rem; }
.lead .pl { width: 30px; height: 30px; border-radius: 50%; background: var(--charcoal); display: grid; place-items: center; }
.lead .pl svg { width: 14px; height: 14px; color: #fff; }
.lead .d b { display: block; font-size: 0.85rem; }
.lead .d span { color: var(--ink-2); font-size: 0.76rem; }
.lead .res { display: grid; justify-items: end; gap: 3px; }
.pill { display: inline-block; font-size: 0.68rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.04em; padding: 3px 8px; border-radius: 999px; white-space: nowrap; }
.pill--good { background: #e3f3ea; color: #1f6b47; }
.pill--bad { background: #fbe7e0; color: var(--orange-ink); }
.pill--gold { background: #f7eccf; color: #7a5a12; }
.pill--ink { background: var(--charcoal); color: var(--cream); }
.anim.in .grade { animation: pop 0.45s ease both; animation-delay: var(--d, 0s); }
@keyframes pop { from { opacity: 0; transform: scale(0.6); } }
.anim.in .credit { animation: stamp 0.5s cubic-bezier(.2,1.4,.4,1) both; animation-delay: var(--d, 0s); }
@keyframes stamp { from { opacity: 0; transform: scale(1.8) rotate(-8deg); } }

/* Google Ads */
.ads-wrap { display: grid; gap: 14px; }
@media (min-width: 620px) and (max-width: 959px) { .ads-wrap { grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); } }
.cgrid { width: 100%; border-collapse: separate; border-spacing: 4px; font-size: 0.74rem; }
.cgrid th { font-weight: 700; color: var(--ink-2); text-align: left; padding: 2px 4px; font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.04em; }
.cgrid th[scope="row"] { text-transform: none; letter-spacing: 0; color: var(--ink); font-size: 0.76rem; white-space: nowrap; }
.cgrid td { background: var(--orange); border-radius: 5px; height: 26px; text-align: center; color: #fff; font-weight: 800; font-size: 0.64rem; letter-spacing: 0.04em; }
.anim.in .cgrid td { animation: cellOn 0.4s ease both; animation-delay: var(--d, 0s); }
@keyframes cellOn { from { background: #eceee9; color: transparent; } }
.terms-list { display: grid; gap: 5px; font-size: 0.8rem; }
.term { display: flex; justify-content: space-between; gap: 8px; align-items: center; padding: 6px 8px; border-radius: 6px; background: #f6f7f5; }
.term .q { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; position: relative; }
.term.cut .q { color: #9aa19e; text-decoration: line-through; text-decoration-color: var(--orange-ink); text-decoration-thickness: 2px; }
.anim.in .term.cut { animation: cutRow 0.5s ease both; animation-delay: var(--d, 0s); }
@keyframes cutRow { from { background: #fff3ee; } }
.dial { display: grid; grid-template-columns: 120px 1fr; gap: 12px; align-items: center; margin-top: 4px; }
.dial svg { width: 120px; height: auto; display: block; }
.dial .needle { transform-origin: 60px 60px; transform: rotate(52deg); }
.anim.in .dial .needle { animation: dialTurn 3.6s ease-in-out infinite; }
@keyframes dialTurn { 0%, 100% { transform: rotate(-30deg); } 45%, 70% { transform: rotate(52deg); } }
.dial .lbl b { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.1rem; display: block; line-height: 1.05; }
.dial .lbl span { font-size: 0.8rem; color: var(--ink-2); }

/* GBP */
.gbp-wrap { display: grid; gap: 14px; }
@media (min-width: 620px) { .gbp-wrap { grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); align-items: start; } }
.geo { position: relative; border-radius: 10px; overflow: hidden; background: #e9efe6; aspect-ratio: 1 / 1; }
.geo svg.mapbg { position: absolute; inset: 0; width: 100%; height: 100%; }
.geo-grid { position: absolute; inset: 7%; display: grid; grid-template-columns: repeat(5, 1fr); place-items: center; }
.gp { width: clamp(24px, 7.2vw, 34px); height: clamp(24px, 7.2vw, 34px); border-radius: 50%; position: relative; display: grid; place-items: center; font-weight: 800; font-size: clamp(0.62rem, 2.2vw, 0.8rem); color: #fff; box-shadow: 0 2px 6px rgba(0, 0, 0, 0.25); background: var(--c1, #2f7d5a); }
.gp .a, .gp .b { position: absolute; inset: 0; display: grid; place-items: center; border-radius: 50%; }
.gp .a { background: var(--c0, #b3401d); opacity: 0; }
.anim.in .gp .a { animation: geoFade 5s ease both; animation-delay: var(--d, 0s); }
.anim.in .gp .b { animation: geoIn 5s ease both; animation-delay: var(--d, 0s); }
@keyframes geoFade { 0%, 30% { opacity: 1; } 55%, 100% { opacity: 0; } }
@keyframes geoIn { 0%, 30% { opacity: 0; } 55%, 100% { opacity: 1; } }
.geo-key { display: flex; gap: 10px; font-size: 0.72rem; margin-top: 8px; color: var(--ink-2); flex-wrap: wrap; }
.geo-key i { display: inline-block; width: 10px; height: 10px; border-radius: 50%; margin-right: 4px; vertical-align: -1px; }
.gbp-side { display: grid; gap: 10px; }
.post, .review { border: 1px solid #eceee9; border-radius: 10px; padding: 10px; font-size: 0.8rem; }
.post .ph { height: 64px; border-radius: 6px; background: linear-gradient(135deg, #4a5a53, #202526); margin: 6px 0; position: relative; overflow: hidden; }
.post .ph::after { content: ""; position: absolute; left: 12%; bottom: 0; width: 30%; height: 70%; background: var(--orange); border-radius: 6px 6px 0 0; opacity: 0.85; }
.post .ph::before { content: ""; position: absolute; right: 14%; top: 18%; width: 22px; height: 22px; border-radius: 50%; background: var(--gold); }
.weeks { display: flex; gap: 4px; margin-top: 6px; }
.weeks span { flex: 1; height: 6px; border-radius: 3px; background: var(--orange); }
.anim.in .weeks span { animation: cellOn 0.3s ease both; animation-delay: var(--d, 0s); }
.review .stars { color: #e6a700; letter-spacing: 1px; font-size: 0.85rem; }
.review .reply { margin-top: 8px; background: #f6f7f5; border-radius: 6px; padding: 7px 8px; }
.review .reply b { font-size: 0.72rem; display: block; color: var(--green-text); }
.typed { display: inline-block; overflow: hidden; white-space: nowrap; vertical-align: bottom; max-width: 100%; }
.anim.in .typed { animation: type 2.4s steps(32) both 0.8s; }
@keyframes type { from { width: 0; } to { width: 100%; } }

/* SEO */
.seo-map { position: relative; border-radius: 10px; overflow: hidden; background: #f3f1ea; }
.seo-map svg { display: block; width: 100%; height: auto; }
.town .pg { transform-box: fill-box; transform-origin: center; }
.anim.in .town .pg { animation: pagePop 0.5s cubic-bezier(.2,1.4,.4,1) both; animation-delay: var(--d, 0s); }
@keyframes pagePop { from { opacity: 0; transform: scale(0.2); } }
.seo-stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; margin-top: 12px; }
.sstat { border: 1px solid #eceee9; border-radius: 10px; padding: 10px 12px; }
.sstat .l { font-size: 0.68rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.05em; color: var(--green-text); }
.sstat .v { font-family: var(--cond); font-weight: 800; font-size: 1.6rem; line-height: 1.05; }
.sstat svg { width: 100%; height: 44px; display: block; margin-top: 4px; }
.spark { fill: none; stroke: var(--orange); stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 100; stroke-dashoffset: 0; }
.anim.in .spark { animation: draw 2.2s ease both 0.4s; }
@keyframes draw { from { stroke-dashoffset: 100; } }
.urls { margin-top: 10px; display: grid; gap: 4px; font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: 0.72rem; color: var(--ink-2); }
.urls span { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.urls b { color: var(--good); font-family: var(--sans); font-size: 0.66rem; text-transform: uppercase; margin-left: 6px; }

/* Website */
.site-wrap { display: grid; grid-template-columns: minmax(0, 220px) minmax(0, 1fr); gap: 16px; align-items: center; }
@media (min-width: 700px) { .site-wrap { grid-template-columns: 250px minmax(0, 1fr); gap: 28px; } }
.phone { background: #15191a; border-radius: 30px; padding: 9px; box-shadow: 0 30px 60px -24px rgba(32, 37, 38, 0.6); }
.phone .scr { background: #fff; border-radius: 22px; overflow: hidden; aspect-ratio: 9 / 18.5; display: flex; flex-direction: column; position: relative; }
.phone .notch { width: 38%; height: 14px; background: #15191a; border-radius: 0 0 10px 10px; margin: 0 auto; }
.phone .load { height: 3px; background: var(--good); transform-origin: left; }
.anim.in .phone .load { animation: barGrow 0.9s ease both; }
.phone .sh { display: flex; justify-content: space-between; align-items: center; padding: 8px 10px; border-bottom: 1px solid #eee; font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 0.72rem; }
.phone .sh i { width: 22px; height: 22px; border-radius: 50%; background: var(--orange); display: grid; place-items: center; }
.phone .sh i svg { width: 11px; height: 11px; color: #fff; }
.phone .hb { padding: 12px 10px; background: linear-gradient(160deg, #2a3133, #202526); color: var(--cream); }
.phone .hb .k { font-size: 0.56rem; text-transform: uppercase; letter-spacing: 0.06em; color: var(--gold); font-weight: 700; }
.phone .hb .h { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1rem; line-height: 1; margin-top: 3px; }
.phone .cta { margin: 10px 10px 0; position: relative; }
.phone .tap { display: flex; align-items: center; justify-content: center; gap: 6px; border-radius: 8px; background: var(--orange); color: #fff; font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 0.86rem; padding: 10px 0; position: relative; overflow: hidden; }
.phone .tap svg { width: 13px; height: 13px; }
.phone .tap::after { content: ""; position: absolute; left: 50%; top: 50%; width: 16px; height: 16px; border-radius: 50%; background: rgba(255, 255, 255, 0.55); transform: translate(-50%, -50%) scale(0); }
.anim.in .phone .tap::after { animation: ripple 2.4s ease-out infinite 1s; }
@keyframes ripple { 0% { transform: translate(-50%, -50%) scale(0); opacity: 1; } 40%, 100% { transform: translate(-50%, -50%) scale(9); opacity: 0; } }
.phone .book { display: block; text-align: center; margin: 7px 10px 0; border: 2px solid var(--charcoal); border-radius: 8px; padding: 7px 0; font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 0.78rem; }
.phone .svc { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; padding: 10px; }
.phone .svc span { height: 40px; border-radius: 6px; background: #f3f1ea; display: flex; align-items: flex-end; padding: 4px 6px; font-size: 0.56rem; font-weight: 700; }
.phone .fbar { margin-top: auto; padding: 8px 10px; background: var(--charcoal); display: flex; gap: 6px; }
.phone .fbar span { flex: 1; text-align: center; border-radius: 6px; padding: 6px 0; font-size: 0.6rem; font-weight: 800; text-transform: uppercase; color: #fff; background: var(--orange); }
.phone .fbar span + span { background: transparent; border: 1px solid rgba(249, 241, 222, 0.4); }
.callouts { display: grid; gap: 10px; }
.callout-c { display: grid; grid-template-columns: 34px 1fr; gap: 10px; align-items: start; background: #fff; border: 1px solid var(--line-light); border-radius: 10px; padding: 10px; }
.callout-c .ic { width: 34px; height: 34px; border-radius: 8px; background: var(--charcoal); display: grid; place-items: center; }
.callout-c .ic svg { width: 17px; height: 17px; color: var(--orange); }
.callout-c b { display: block; font-size: 0.9rem; line-height: 1.2; }
.callout-c span { font-size: 0.78rem; color: var(--ink-2); line-height: 1.35; display: block; margin-top: 2px; }
@media (max-width: 459px) { .callout-c { grid-template-columns: 1fr; } .callout-c .ic { width: 28px; height: 28px; } }

/* Tracking + CRM */
.flow { display: grid; gap: 10px; }
@media (min-width: 560px) { .flow { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; } }
.fstep { background: #fff; border: 1px solid var(--line-light); border-radius: 10px; padding: 12px; position: relative; }

.fstep .k { font-size: 0.66rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.06em; color: var(--orange-ink); }
.fstep .h { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.1rem; line-height: 1.05; margin: 3px 0 8px; }
.fstep::after { content: ""; position: absolute; left: 50%; bottom: -10px; width: 2px; height: 10px; background: var(--orange); }
.fstep:last-child::after { display: none; }
@media (min-width: 560px) { .fstep::after { display: none; } }
.anim.in .fstep { animation: stepOn 6s ease infinite; animation-delay: var(--d, 0s); }
@keyframes stepOn { 0%, 30%, 100% { box-shadow: 0 0 0 0 rgba(229, 89, 51, 0); border-color: var(--line-light); } 8%, 22% { box-shadow: 0 0 0 4px rgba(229, 89, 51, 0.22); border-color: var(--orange); } }
.wave { display: flex; align-items: center; gap: 2px; height: 34px; }
.wave i { flex: 1; background: var(--charcoal); border-radius: 2px; height: var(--h, 40%); }
.anim.in .wave i { animation: wv 1.1s ease-in-out infinite; animation-delay: var(--d, 0s); }
@keyframes wv { 50% { transform: scaleY(0.4); } }
.rec { display: flex; align-items: center; gap: 6px; font-size: 0.74rem; color: var(--ink-2); margin-top: 6px; }
.rec::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: #d93025; }
.kv { display: grid; gap: 4px; font-size: 0.76rem; }
.kv div { display: flex; justify-content: space-between; gap: 6px; border-bottom: 1px dashed #eceee9; padding-bottom: 3px; }
.kv span { color: var(--ink-2); }
.kv b { text-align: right; }
.rev { font-family: var(--cond); font-weight: 800; font-size: 1.7rem; line-height: 1; color: var(--good); }
.attr-line { margin-top: 14px; display: flex; flex-wrap: wrap; align-items: center; gap: 8px; font-size: 0.86rem; background: #f6f7f5; border-radius: 8px; padding: 10px 12px; }
.attr-line b { color: var(--orange-ink); }

/* ---------- together ---------- */
.tog-head { max-width: 820px; }
.tog-grid { display: grid; gap: 22px; margin-top: 32px; }
@media (min-width: 1000px) { .tog-grid { grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.75fr); gap: 36px; align-items: start; } }
.loops-svg { display: block; width: 100%; height: auto; overflow: visible; }
.loops--narrow { display: none; }
@media (max-width: 699px) { .loops--wide { display: none; } .loops--narrow { display: block; } .loops--narrow .nd text { font-size: 17px; } .loops--narrow .ln { stroke-width: 2.5; } .loops--narrow .lp { stroke-width: 5; } }
.loops-svg .ln { fill: none; stroke: rgba(249, 241, 222, 0.16); stroke-width: 3; transition: stroke 0.3s ease, opacity 0.3s ease; }
.loops-svg .ln.on { stroke: var(--orange); }
.loops-svg .lp { fill: none; stroke: var(--gold); stroke-width: 6; stroke-linecap: round; stroke-dasharray: 4 96; stroke-dashoffset: 100; opacity: 0; transition: opacity 0.3s ease; animation: pulse 2.2s linear infinite; }
.loops-svg .lp.on { opacity: 1; }
.loops-svg .nd rect { fill: var(--charcoal-2); stroke: rgba(249, 241, 222, 0.2); stroke-width: 2; transition: fill 0.3s ease, stroke 0.3s ease; }
.loops-svg .nd.on rect { stroke: var(--orange); fill: #3a2a24; }
.loops-svg .nd.hubn rect { fill: var(--orange); stroke: var(--orange); }
.loops-svg .nd.hubn.dim rect { fill: #5a3428; stroke: #5a3428; }
.loops-svg .nd text { font-family: var(--cond); font-weight: 800; text-transform: uppercase; fill: var(--cream); font-size: 26px; }
.loops-svg .nd.dim text { fill: rgba(249, 241, 222, 0.45); }
.loops-svg .arrow { fill: var(--orange); }
.loop-tabs { display: grid; gap: 8px; }
.loop-tab { text-align: left; display: grid; grid-template-columns: 30px 1fr; gap: 10px; align-items: start; background: var(--charcoal-2); color: var(--on-dark-2); border: 1px solid var(--line-dark); border-radius: 10px; padding: 12px; cursor: pointer; font: inherit; transition: border-color 0.2s ease, background 0.2s ease; }
.loop-tab .n { width: 30px; height: 30px; border-radius: 50%; border: 2px solid var(--gold); color: var(--gold); display: grid; place-items: center; font-family: var(--cond); font-weight: 800; }
.loop-tab b { display: block; color: var(--cream); font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.12rem; line-height: 1.05; }
.loop-tab .x { display: block; font-size: 0.88rem; margin-top: 4px; line-height: 1.45; }
.loop-tab[aria-pressed="true"] { border-color: var(--orange); background: #2f2723; }
.loop-tab[aria-pressed="true"] .n { background: var(--orange); border-color: var(--orange); color: #fff; }
.loop-tab:not([aria-pressed="true"]) .x { display: none; }
@media (min-width: 1000px) { .loop-tab:not([aria-pressed="true"]) .x { display: block; opacity: 0.6; } }

.ramp { margin-top: 44px; background: var(--charcoal-2); border: 1px solid var(--line-dark); border-radius: 14px; padding: 18px; }
@media (min-width: 760px) { .ramp { padding: 24px 28px; } }
.ramp-head { display: flex; justify-content: space-between; align-items: center; gap: 10px; flex-wrap: wrap; margin-bottom: 10px; }
.ramp-head h3 { font-size: 1.35rem; }
.ramp svg { display: block; width: 100%; height: auto; max-width: 860px; margin: 0 auto; }
.ramp .ax { font-family: var(--sans); font-size: 12px; fill: var(--on-dark-2); }
.ramp .ar-paid { fill: rgba(229, 89, 51, 0.85); }
.ramp .ar-org { fill: rgba(221, 180, 88, 0.9); }
@media (max-width: 699px) { .ramp .inlbl { display: none; } .ramp .ax { font-size: 24px; } .ramp .ax.bt { font-size: 26px; } }
.ramp-key { display: flex; flex-wrap: wrap; gap: 8px 20px; margin-top: 10px; font-size: 0.86rem; color: var(--on-dark-2); }
.ramp-key i { display: inline-block; width: 12px; height: 12px; border-radius: 3px; margin-right: 6px; vertical-align: -1px; }

/* dip simulator */
.sim { margin-top: 44px; background: var(--body-cream); color: var(--ink); border-radius: 14px; padding: 18px; box-shadow: 0 40px 80px -30px rgba(0, 0, 0, 0.7); }
@media (min-width: 760px) { .sim { padding: 26px 28px; } }
.sim-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 10px; flex-wrap: wrap; }
.sim-head h3 { font-size: clamp(1.5rem, 4.6vw, 2rem); color: var(--ink); }
.sim-head p { margin: 6px 0 0; color: var(--ink-2); font-size: 0.95rem; }
.sim .tag-illus { color: var(--orange-ink); }
.sim-btns { display: flex; flex-wrap: wrap; gap: 8px; margin: 16px 0; }
.sim-btn { font: inherit; font-weight: 700; font-size: 0.9rem; padding: 10px 14px; min-height: 44px; border-radius: 999px; border: 2px solid var(--charcoal); background: #fff; color: var(--ink); cursor: pointer; }
.sim-btn[aria-pressed="true"] { background: var(--charcoal); color: var(--cream); }
.sim-btn.danger[aria-pressed="true"] { background: var(--orange-ink); border-color: var(--orange-ink); color: #fff; }
.sim-cols { display: grid; gap: 14px; }
@media (min-width: 860px) { .sim-cols { grid-template-columns: minmax(0, 1fr) 260px; gap: 22px; } }
.sim-rows { display: grid; gap: 4px; }
.srow { display: grid; grid-template-columns: 1fr; gap: 6px; padding: 10px 0; border-top: 1px solid var(--line-light); }
@media (min-width: 560px) { .srow { grid-template-columns: 130px minmax(0, 0.8fr) minmax(0, 1.2fr); gap: 14px; align-items: center; } }
.srow .nm { font-weight: 700; font-size: 0.95rem; display: flex; justify-content: space-between; gap: 8px; align-items: center; }
.srow .nm .st { font-size: 0.68rem; }
.sbud { display: grid; grid-template-columns: 1fr 44px; gap: 8px; align-items: center; font-size: 0.8rem; }
.sbud .tr { height: 12px; border-radius: 99px; background: #ece4d1; overflow: hidden; }
.sbud .tr span { display: block; height: 100%; background: var(--orange); border-radius: 99px; transition: width 0.9s cubic-bezier(.2,.8,.2,1); }
.sbud .pc { font-weight: 800; text-align: right; }
.sbud.free .tr span { background: var(--gold); }
.sbud .fr { grid-column: 1 / -1; font-size: 0.78rem; font-weight: 700; color: #7a5a12; }
.jobs-dots { display: flex; flex-wrap: wrap; gap: 3px; }
.jobs-dots i { width: 11px; height: 11px; border-radius: 3px; background: #e2d8c2; transition: background 0.4s ease, transform 0.4s ease; }
.jobs-dots i.f { background: var(--charcoal); }
.jobs-dots.org i.f { background: var(--gold); }
.jobs-dots i.f.new { background: var(--good); }
.jobs-dots i.f.lost { background: transparent; outline: 1.5px dashed var(--orange-ink); outline-offset: -2px; }
.srow .lbl-sm { font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.05em; font-weight: 700; color: var(--green-text); display: none; }
@media (max-width: 559px) { .srow .lbl-sm { display: block; } }
.sim-tot { background: var(--charcoal); color: var(--cream); border-radius: 12px; padding: 16px; display: grid; gap: 12px; align-content: start; }
.sim-tot .l { font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.06em; font-weight: 700; color: var(--gold); }
.sim-tot .v { font-family: var(--cond); font-weight: 800; font-size: 3.2rem; line-height: 1; color: #fff; }
.sim-tot .v small { font-size: 1rem; color: var(--on-dark-2); margin-left: 6px; }
.sim-tot .ghost .v { font-size: 2rem; color: rgba(249, 241, 222, 0.5); }
.sim-tot .ghost .v.down { color: #f19a7e; }
.sim-tot .ghost { border-top: 1px solid var(--line-dark); padding-top: 12px; }
.sim-note { margin-top: 14px; display: flex; gap: 10px; align-items: flex-start; background: #fff; border: 1px solid var(--line-light); border-left: 4px solid var(--orange); border-radius: 8px; padding: 12px 14px; font-size: 0.93rem; }
.sim-note b { color: var(--orange-ink); }
.sim-legend { display: flex; flex-wrap: wrap; gap: 6px 16px; margin-top: 10px; font-size: 0.78rem; color: var(--ink-2); }
.sim-legend i { display: inline-block; width: 11px; height: 11px; border-radius: 3px; margin-right: 5px; vertical-align: -1px; }

.magnify { margin-top: 28px; display: grid; grid-template-columns: auto 1fr; gap: 16px; align-items: center; background: var(--charcoal-2); border: 1px solid var(--line-dark); border-left: 4px solid var(--gold); border-radius: 10px; padding: 14px 16px; }
.magnify .lg { background: #fff; border-radius: 6px; padding: 6px 8px; width: 92px; }
.magnify .st { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1.3rem; line-height: 1.05; color: var(--orange); }
.magnify p { margin: 2px 0 0; font-size: 0.9rem; }

/* ---------- what you see ---------- */
.see-dash .dash { max-width: none; }
.see-grid { display: grid; gap: 14px; margin-top: 16px; }
@media (min-width: 860px) { .see-grid { grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr); gap: 20px; } }
.panel { border: 1px solid #e7e9e6; border-radius: 10px; padding: 12px 14px; }
.panel .pt { font-family: var(--cond); font-weight: 800; text-transform: uppercase; font-size: 1rem; margin-bottom: 8px; display: flex; justify-content: space-between; gap: 8px; align-items: center; flex-wrap: wrap; }
.lc { display: block; width: 100%; height: auto; }
.lc .gl { stroke: #eceee9; stroke-width: 1; }
.lc .ax { font-family: var(--sans); font-size: 11px; fill: var(--ink-2); }
.lc .l1 { fill: none; stroke: var(--orange); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.lc .l2 { fill: none; stroke: var(--charcoal); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.lc .l1, .lc .l2 { stroke-dasharray: 100; stroke-dashoffset: 0; }
.anim.in .lc .l1, .anim.in .lc .l2 { animation: draw 2s ease both; }
.lc .lab { font-family: var(--sans); font-size: 11px; font-weight: 700; }
.feed { display: grid; gap: 6px; font-size: 0.8rem; }
.frow { display: grid; grid-template-columns: 44px minmax(0, 1fr) auto; gap: 8px; align-items: center; padding: 6px 0; border-top: 1px solid #eceee9; }
.frow .tm { color: var(--ink-2); font-size: 0.74rem; }
.frow .src { min-width: 0; }
.frow .src b { display: block; font-size: 0.8rem; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.frow .src span { font-size: 0.72rem; color: var(--ink-2); }
.anim.in .frow { animation: feedIn 0.5s ease both; animation-delay: var(--d, 0s); }
@keyframes feedIn { from { opacity: 0; transform: translateY(-6px); } }
.kpis4 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
@media (min-width: 760px) { .kpis4 { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.kpi .d { font-size: 0.72rem; color: var(--good); font-weight: 700; }

/* ---------- phases tweak ---------- */
.ph-note { margin-top: 18px; font-size: 0.92rem; color: var(--on-dark-2); }

/* ---------- proof + ownership ---------- */
.proof-map { display: grid; gap: 12px; grid-template-columns: 1fr; }
@media (min-width: 640px) { .proof-map { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1080px) { .proof-map { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; } }
.own-band { margin-top: 44px; display: grid; gap: 24px; background: var(--charcoal); color: var(--cream); border-radius: 14px; padding: 22px; }
@media (min-width: 960px) { .own-band { grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: 40px; padding: 32px 36px; align-items: center; } }
.own-band h2 { color: var(--cream); font-size: clamp(1.8rem, 5vw, 2.6rem); }
.own-band p { color: var(--on-dark-2); margin: 12px 0 0; }

/* ---------- final CTA ---------- */
.final { text-align: center; }
.final h2 { max-width: 820px; margin: 0 auto; }
.final p { max-width: 640px; margin: 18px auto 0; }
.final .btns { display: flex; flex-wrap: wrap; justify-content: center; gap: 14px 22px; align-items: center; margin-top: 28px; }
.final .btns .txt { color: var(--gold); font-weight: 700; }

/* ---------- motion ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .pulse, .loops-svg .lp { display: none; }
  .gp .a { opacity: 0 !important; }
}

.phone .mform { margin: 4px 10px 0; border: 1px solid #eee; border-radius: 8px; padding: 7px; display: grid; gap: 5px; }
.phone .mform .ml { font-size: 0.56rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.05em; color: var(--green-text); }
.phone .mform i { display: block; height: 16px; border-radius: 4px; border: 1px solid #ddd; background: #fafafa; }
.phone .mform b { display: flex; justify-content: space-between; align-items: center; font-size: 0.6rem; }
.phone .mform b span { background: var(--charcoal); color: #fff; border-radius: 4px; padding: 3px 8px; text-transform: uppercase; }
.phone .mform b em { font-style: normal; color: var(--good); }

@media (max-width: 859px) {
  .sim-tot { order: -1; grid-template-columns: 1fr 1fr; gap: 12px; padding: 12px 14px; }
  .sim-tot .ghost { border-top: 0; padding-top: 0; border-left: 1px solid var(--line-dark); padding-left: 12px; }
  .sim-tot .v { font-size: 2.4rem; }
  .sim-tot .ghost .v { font-size: 2.4rem; }
  .sim-tot .v small { display: block; margin: 2px 0 0; font-size: 0.8rem; }
  .sim-tot .l { font-size: 0.66rem; }
}